Interesting articles that might change your approach…

What’s worth reading this week? 

At FSP we gather the latest reports and articles from the industry.  Below are some marketing reminders to support your marketing strategy.  
 

Mark Ritson on Heinz and Shania Twain 
Not the most conventional of marketing topics, but an important reminder of the key Product C’s when you are promoting your offerings to customers. Read in full here.

How do you generate more sales leads? 
This robust guide gives a step-by-step approach 

A strategy for uncertain times: why now is the time to strengthen marketing activity 
Our latest article considers the need not only to win over customers, but for marketing managers to convince C-suite colleagues of the need for continued investment in brand awareness as we head into a period of uncertainty. We argue the need to prioritise resilience and flexibility, and the ability to pivot and re-think approaches, not to mention polishing up one’s powers of persuasion. Read our thoughts in full here… 

If you have questions about your marketing strategy or want to discuss your plans, we’d be happy to talk. The team at Financial Services Partnership comprises a wide range of marketing experts, with skills covering development, review and execution. In fact, we’re currently doing exactly this with a range of fintech clients, who are thinking about ways to protect growth in the short- and long-term. In our experience, those who make the right preparations almost always thrive.