Harpenden Building Society

Building Society launches a new five year plan

The Task

A new CEO aims to take a successful Building Society to the next level, transforming their capability and proposition to achieve a stronger brand and market position

The Work

  • Develop a new Marketing and PR strategy
  • Media relationship with trade press
  • Social media and content plan
  • Thought leadership articles
  • Ongoing marketing management

“Harpenden Building Society has been a little known but highly profitable organisation for many years. We have some of the most experienced mortgage underwriters in the industry and our initial aim was to ensure that we could build awareness of our expertise and own a specific segment of the market through the mortgage trade press.

The team at FS Partnership have rapidly given us a consistent voice in the industry, opened new media opportunities and increased the understanding among our target audience about what we can do better and differently versus the competition.

We are now moving to the next stage of development supported by the team at FS Partnership who have created a new communication strategy to build further on our early success.”

Sarah Howe
CEO, Harpenden Building Society

contact us

Head office
Financial Services Partnership Limited
1st Floor | The Business Hub | 23-25 Maidenhead Street | Hertford | SG14 1DW

Tel 0330 113 1514
Email info@fsp-agency.com