We have extensive experience in financial services.

This enables us to understand your brief quickly and formulate recommendations to help you. We are all commercially focused and look to advise on the most efficient way to meet your objectives.

How did we get here?

FS Partnership was launched in 2014. The founders had all worked client-side, and agreed that generalist agencies were failing to meet the unique demands of financial services organisations. Our aim was to develop an agency that understands the complexity of the industry and can deliver results in the digital age.

FS Partnership provides clients with efficient and speedy support. We are not bound to one medium or the latest fad, but look to develop bespoke solutions around the culture and objectives of your business.

Our people have all worked in financial services, so understand the demands of sign-off protocols and the bureaucracy of large global institutions. We aim to create an invaluable resource which simplifies the process for you and your marketing teams. You can rely on us to deliver high quality work, creating the space for you to get on with the rest of the job.

Who are we?

Chris Hopwood

Chris launched FS Partnership in 2014. After fifteen years in the banking industry, he felt there was a need for an agency dedicated to financial services marketing. Before leaving, Chris was responsible for the RBS Group’s Performance Media and Content Strategy (RBS and Natwest Brands). He has also held senior roles in Barclays, Lloyds TSB and the National Australia Bank, in asset management, stockbroking and retail banking.

David King

David has spent over 25 years as an advocate of good English. He has worked in the public and private sector and now oversees the standard of written communications in FS Partnership. His aim is to make financial technology, insurance and banking accessible and jargon free, believing that the written word should serve commercial objectives, not obstruct them. David’s approach to editing is governed by three principles: simplification, clarification and information.

James Dickens

James has sixteen years of analytics experience, specialising in performance-based marketing, accountability, and customer insight. The majority of this time was spent working for WPP’s GroupM, the UK’s largest media network, in two of their lead agencies, MediaCom and MEC.  James then moved on to the world of localised marketing, and spent four years leading the Client Service and data strategy offering of Mediaforce, the market leader in this area.

Caroline Bates

Caroline has extensive experience as a client-side marketer and insight professional. Caroline was Head of Brand and Marketing Strategy at O2 Telefonica. She also led the Brand and Communications team within the Post Office, where she created the brand platform and approach for the People’s Post Office.

Martin Ring

Martin has served the financial sector for over 20 years in markets across Europe, the Middle East and the US. In a career which began at the Financial Times, Martin subsequently took on senior PR and Marketing roles with Cardif Pinnacle (a subsidiary of the BNP Paribas banking group) and Genworth Financial (a Fortune 500 company). More recently he has managed PR and Communications at the Qatar Financial Centre Authority, as well as a variety of influential financial services brands based in the UK and overseas.

Ellen Vincent

Ellen has a wealth of experience working client-side in the banking sector and with a number of different agencies. She has over 15 years’ experience working in The Royal Bank of Scotland, The Bank of Ireland and the Post Office’s financial services division.  In her time, Ellen has been responsible for developing a range of new lending products.

How we work

The simple answer is that every client is different and our approach is tailored to your precise requirements. You may be looking for a writer to produce a thought leadership piece, or someone to work with you to develop a whole new marketing strategy. Big or small, we believe we are capable of supplying the right resources for your brief.

Some elements are consistent across any project:

what services we can offer?


  • Thought leadership
  • Blogs
  • Company reports
  • Direct Mail


  • Marketing strategy
  • Digital strategy
  • Content strategy
  • Media strategy
  • PR strategy


  • Search engine optimisation
  • Paid search
  • Social media
  • Data management
  • Email
  • Content distribution
  • Display
  • Conversion rate optimisation


  • Websites
  • Animation & 3D modelling
  • Brochures
  • Illustration and photography
  • Infographics


  • Branding and identity
  • Proposition development
Find The FS Partnership on

contact us

Head office
Financial Services Partnership Limited
1st Floor | The Business Hub | 23-25 Maidenhead Street | Hertford | SG14 1DW

Tel 0330 113 1514
Email info@fsp-agency.com

Northern Office
Financial Services Partnership Limited
14 Hollowhead Lane | Blackburn | Lancashire | BB1 9JX

Tel 0330 113 1514
Email info@fsp-agency.com